In the car dealership industry, you have to demonstrate the outstanding customer service to grow consistently. That is why majority of the dealerships choose CRM software for managing their car dealership business.
In early days, CRM software was all about keeping the records of customers data to manage the customer relations. But nowadays, CRM software can help you in almost everything from data management to business development, task dashboard, sales management, auto dealerships texting, dealership communication and a lot more.
But choosing a good CRM software is not an easy task. In the market, thousands of the companies are offering CRM solutions. You might get easily confused which CRM software to choose.
In rest of the article, we will look at the few must-have features in your CRM software.
Today’s CRM offers smart caller ID features which allow you to see who is calling at the phone before you even pick up the phone. Also, within few clicks, you can access the whole information of customers such as address, vehicle model, documents, ERP receipt and past conversations. It makes the communication, hassle-free, quick and outstanding. Also, CRM software facilities dealership to interact with customers instantly via text if they are not available to take the calls.
Sales dashboard helps you keep track of all the sales activities such as appointments, follow-ups, sales reports and sales records. This helps sales managers to easily monitor the sales team and plan the sales strategy.
This feature allows the dealerships keep record of all the communication made with customers and dealership inventory. With the help of CRM software, you can keep the record of the documents submitted at the time of purchase, customer information, work order details; almost everything you need to take care of. Also, authorized personnel can access the information from central database anytime, anywhere.
These are the key features your CRM software must have. Check this useful reference to know more about the CRM software for car dealerships.